Using Social Media to Brand Your Business

Using Social Media to Brand Your Business

Most business owners know the importance of building a unique ‘brand’ for their business. Many know that using social media (SM) to brand their business can play an integral part in their branding efforts, but that’s where they often begin to encounter problems....
Hiring and Firing – Rules of Thumb

Hiring and Firing – Rules of Thumb

Do you remember the old slogan by Ford Motor Company? Quality is Job #1.  While that’s a catchy phrase for sure; I beg to disagree.  While manufacturing is greatly automated, you still have the human element at all levels of the organization, from the leadership at...